The film focuses on the brony phenomenon as well as follows the experience of Ashleigh Ball, one of the show's voice actresses, as she receives an invitation to the January 2012 BronyCon and decides to attend. With a brony element in attendance, the convention-exclusive toys have reflected the brony culture; a large poster was published in 2011 that included several background characters that had attracted the fandom's interest. A toy of a pegasus pony character named Derpy Hooves was made available for both the convention and My Little Pony Fair in 2012.