Best times to post on TikTok in 2023 (in EST) According to a study by Influencer Marketing Hub, the best time to post on TikTok overall is on Tuesday at 9 a.m., Thursday at 12 a.m., and Friday at 5 a.m. These are additional high-engagement times to post content on the platform: Monday: 6 a.m., 10 a.m., 10 p.m. Tuesday: 2 a.m., 4 a.m., 9 a.m.