Are Sternum Tattoos Unisex? While sternum tattoos are generally popular for female bodies, they can look great on men too. To help make your sternum tattoo a pleasant experience, Laura suggests you "bring some headphones so you can listen to something that keeps your head in a good space, take nice deep breaths, do not hold your breath! I find lollipops really help keep customers distracted so maybe take a few with you. Best advice though: relax and stay calm.".