1 song, the country/Americana star is poised to be a mainstay in the genre and beyond. Meredith Lawrence | GRAMMYs / Feb 1, 2023 - 11:55 am. And while Zach Bryan is likely to be a hit, the notoriously fame agnostic artist — a 2022 profile in the New York Times called him "music's most reluctant new star" — isn't concerned with sales or accolades.